Is “fake it until you make it” a good strategy for communication?
“Fake it until you make it” is popular advice in business and personal development. It sounds practical, even empowering: act confident now, and the confidence will follow. But does this really work in communication? The short answer: it depends on what you mean by “fake.” Why faking is harder than it sounds Humans are remarkably sensitive to subtle behavioral cues. Research in social psychology and communication shows that we are often better at detecting inconsistencies between words and behavior than we realize. Even when we cannot consciously explain what feels “off,” our brains register it. For example, microexpressions—very brief, involuntary facial expressions—can reveal underlying emotions. A person may try to appear calm, enthusiastic, or confident, but fleeting signals in the face, tone, posture, or timing can betray tension or doubt. These small mismatches shape how trustworthy, authentic, or competent someone appears. Interestingly, when it comes to outright lies,...